Archive for Mobile Websites

Mobilegeddon 2016

robert mapes realtor wordpress websitesSure. If you cry “wolf!” enough, then people are going to eventually ignore you. And a lot of us sorta think this is what happens with Google. They make announcements, but then we never see the results. (But let’s not forget the Panda update, where almost all of us were affected…)

Many believe these Mobilegeddon announcements from Google are just smoke. After all, practically nothing happened last year when Google announced how the fact that if your website was not Mobile-Friendly then you would lose your ranking on mobile devices.

Well, that didn’t happen. At least not to the majority of sites.

But this time, May 2016, it might just be time to take Google seriously about their Mobile-Friendly announcement.

After all, Google is the BIG DOG when it comes to searches. And let’s face it, practically no one keys in a URL anymore. Instead, they just “google” (lower-case, since it has become a verb by default) the topic that they want. And we know that approximately two-thirds of Google searches are done from a mobile device (and most of those are done from a smart phone.) So, whether you believe this mobilegeddon talk or not, perhaps you should not take the chance. I mean, what if, all of a sudden, you lost 66% of your audience simply because your website is not Mobile-Friendly? I don’t know about you and your business, but this would be devastating to most businesses.

So, let’s play it safe. Get your website into a Mobile-Friendly state. And do it NOW!

Don’t know if your site is Mobile-Friendly? That’s OK. Here is a link where you can simply put in your website URL and let Google will tell you if it is Mobile-Friendly. Google Mobile-Friendly Test

Listen, I build websites. I normally use WordPress and I always use something called Responsive Templates (or Themes.) Responsive simply means that the code is built in so that the website will work on a desktop, tablet, or even a phone. Google loves it. If you need some help with your website, contact me. I will be happy to help you. Just pick up the phone and call. 972-679-7063

LinkedIn Tip

Rob Mapes

We live in a very competitive world. And if you are like me, you don’t necessarily want to help your potential customers find your competition.

If you use LinkedIn, and you keep your default settings, that is exactly what you are doing. You are giving your potential clients a window into businesses just like you.

Have you noticed, when you look at someone’s profile on LinkedIn, you can normally see a section entitled “People Also Viewed”? These are usually the competitors of the person you are viewing.

Just think. When people find you on Linked In, they see the same thing. In the right column, they see a list of Linked In members who are probably very similar to you.

There is a way to hide this information. Granted, there are not a lot of people in this list, but why hand your potential customers avenues to others.

If you want to remove these people from your profile page, simply click here to learn how to change your settings.

Mobile Website Design

Robert Mapes realtor web designer

I spoke with a potential client a few months ago.

He’s pretty frustrated with technology.

He is a chef. And he believes that all he needs to know is how to cook. He doesn’t want to learn anything about how to run a business. He asked me why he even needed a website at all.

I tried to explain to him about marketing in general, let alone internet marketing, but he constantly interrupted me. He obviously thought that I brought nothing to the table since I can barely boil water.

I explained how I could take over all of his internet marketing, create his website, create a mobile optimized version of his website, and then I tried to explain how I could put together a Facebook campaign that would have more customers knocking at his door than ever before.

But I failed. I just couldn’t make him see how the internet could help his business.

He is supposedly a great chef. You might get the chance to sample his wares some day, but I suspect it will be at a restaurant owned by someone else because it will be almost impossible to find him on the ‘net.